Improve Your Primerica Profits

By Ricardo Interpermian


Primerica business owners: It's time to learn what it REALLY takes to become a top earner Are you determined to climbing to the top of your comp. plan?

If you seek to become a top earner, you must go well beyond your circle of friends and family.

You absolutely need to learn the #1 skill of all top earners: marketing to massive numbers of people at a time.

Here are 3 ways top earners dominate today:

- Use Attraction Marketing

Virtually everyone in opportunities such as Primerica run out of people to talk to at some point. That's when they end up chasing people and they just seem to be desperate. Attraction Marketing solves the desperation and lead poverty challenges.

Attraction Marketing entails creating and promoting instructional content online that teaches network marketers how to grow their businesses. When you promote instructional content online, you establish yourself as an authority and leader. Positioning yourself as an expert makes recruiting people into Primerica very easy.

A few principles govern Attraction Marketing:

- On the Internet, people are NOT looking for your business opportunity. Most people really want to find a leader who can show them the way.

- There's no shortage of people on the Internet trying to promote companies just like Primerica. There are very few true leaders out there.

- By nature people are drawn towards others than can help fix their problems.

- People don't want to be approached by people who simply want to promote things to them.

- You are much more valuable in the marketplace when you focus on helping people improve their businesses.

- If you want to receive, you have to be a giver first. How much free content you put out, and how good the content is, will dictate the degree to which people see you as a leader.

When you practice attraction marketing effectively, prospects will approach you to request to join Primerica. attraction marketers NEVER have to chase people down.

- Build Multiple Streams Of Income

Rather than depend solely on your Primerica business for revenue, introduce multiple revenue streams. Depending your business solely on Primerica is risky. Your best people could quit your business. Your Primerica retention could decline. Primerica management team might change the comp. plan or add restrictions you don't like.

Risk goes down when you diversify your income streams. You must keep focus on not let adding new lines of income distract from your Primerica venture.

There are three main ways to diversify your revenue:

Add affiliate offers to your marketing mix. Think of the courses, services and systems you use and your business. Pick the best ones to promote as an affiliate. Only promote the best products and services, not just the ones that pay high commissions. 20%-60% payouts are typical.

It's also possible to convert your own content into paid products. When you do webinars, record and sell them. Group a bunch of videos you created and sell them as a course. Collect your blog posts and articles and make an e-book out of them.

Third, you can provide one-on-one coaching to your students that are the most serious. Price your offer so it's worth your time.

- Increase Your Immediate Income

People promoting opportunities like Primerica dedicate much too much time to creating income that won't pay off for years to come. And they focus too little on short term revenue. As a result they earn far less than they could.

Long term income comes from having a large downline. But there's a miniscule number of people who ever create really large organizations.

Retention is terrible in network marketing. Nearly everyone in your downline will quit in the first year. Focusing almost all your efforts on creating a large downline is NOT the most profitable business model.

You can earn a lot more by increasing the money you make n the short term. Focus on the revenue you derive in the first three months of acquiring a new rep or a new customer.

There's two basic places you earn income in the short term:

Promote affiliate products such as training tools and systems. 95% of people are not going to join your Primerica business, and you should profit from selling to these people.

Promoting a high ticket product line is the second way to maximize your up-front income. A lot of opportunities like Primerica only pay out fifty to a hundred dollars for every person you enroll.

You can make a ton more money by promoting an opportunity that pays you a $1,000 or more for each new rep. you sponsor. Sell a product line that's higher ticket. Your up-front revenue will increase dramatically.




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